Harris Fine Furniture Brand Identity

Harris Fine Furniture Brand Identity

Harris Fine Furniture are an Isle of Wight based supplier of beautifully crafted and bespoke made furniture. They were originally called The Furniture Emporium but there was another company that had the same name and nearly the same look so we needed to give them something new. The first was a name change, something that was unique to them. The family name is Harris and this seemed to have a nice ring to it so we worked on logo concepts to show how it would work. The final logo utilises a traditional sign written style to echo the hand crafted roots of the company. This retro styling was then adapted across all of their marketing collateral.