Cowes Yacht Haven - Cowes Week Poster Design
Cowes Yacht Haven - Cowes Week Poster Design
Cowes Week has always been a focal part of the summer on the Isle of Wight and right in the centre of the action you’ll find Cowes Yacht Haven.
For one week every year this normally sedate boatyard comes alive with food stalls, beer tents and a fine spread of live entertainment. As part of the promotion, we designed this art deco inspired poster, to be used for press advertising, poster sites and events programmes. The image has since been used across most of the yacht havens key marketing items.
Ecoisland Green Deal Advertising Campaign
Ecoisland Green Deal Advertising Campaign
The Green Deal is a nationwide government initiative designed to encourage a more sustainable way of living. Our headline to the Ecoisland Green Deal advertising campaign was to introduce Ecoisland as the doorway to the Green Deal on the Isle of Wight. We wanted to create an image that would suggest a lovely warm home and give a welcoming appeal. It was on a cold winters night whilst walking home through Cowes and seeing the light shining through front doors, giving off that lovely warm. welcoming glow, that gave us the idea of the door with stained glass. The flower graphic was a perfect icon for Ecoisland and would work great given a stained glass treatment.
We needed to produce a generic full page press advert that could then be updated on a weekly basis to highlight different updates to the scheme. This was supported with a variety of small teaser style adverts and online banner adverts, carrying the simple call to action and styled using the stained glass theme. Aswell as an A5 leaflet that was delivered across the Isle of Wight, carrying all of the key information and application form.
Ecoisland Press Adverts
Ecoisland Press Adverts
One of the Ecoisland initiatives to support sustainable living on the Island was the Greenback scheme. The Greenback card entitles its user to discounts from a wide range of goods and services across the Isle of Wight, by buying one you are helping to fuel sustainability on the Isle of Wight and encouraging local business.
As part of the brand development for Ecoisland we were asked to develop the styling for the card itself, which was produced using compostable materials, and the associated local press advertising. The first of these ads used the piggy bank icon to symbolise the savings that can be made in a friendly manner. This advert was also resized and produced as stickers to alert people to the supporting vendors of the Greenback card.
The second of these ads was more of an advertorial that appeared as a full page advert in local press, carrying the familiar flower design.
The Vintage Cake Company Banner Advert
The Vintage Cake Company Pop-up Banner Advert
The Vintage Cake Company bake delicious homemade cakes for special occasions.
As part of their promotional activity the Vintage Cake Company regularly attend vintage fayres on the Isle of Wight and across the South of England. We were asked to produce a promotional pop-up banner advert that they can use as a reusable backdrop for their stand to catch the eye of people as they pass by.
We produced this pop-up banner advert, the banner is reusable for any occasion and the pop-up display system that holds the heavy duty graphic means that the graphics can be replaced by a new design at any stage. The banner was also resized to be used as a local press advert.
TRACKER Vehicle Asset Management Press Advert
TRACKER Vehicle Asset Management Press Advert
As a fleet manager you can't always tell how efficient your mobile workforce actually is. They could be sat with their feet up at a truck stop, eating a burger, instead of delivering that consignment of frozen food.
TRACKER Vehicle asset Management Systems allow you to track each consignment, so that you know exactly where it is and when it's delivered, giving you complete control and the ability to manage your clients expectations perfectly.
This advert appeared in all of the major fleet publications, targeting fleet managers across the UK, alerting them to the benefits of a TRACKER system. Using the 'men at work' road sign to highlight the potential issue. We photographed the sign and then retouched it with an alternate symbol watching the road.
The ad was also produced in different sizes and as web banners.
Cowes Yacht Haven Press Advert
Cowes Yacht Haven Press Advert
Hold Your Event By The Water
Cowes Yacht Haven needed a simple advert to appear in local press to highlight their events packages.
The advert needed to be produced as 3 variations, the first as a generic ad that covers all key aspects, the second targeting business functions and conferences and the third to target couples searching for the perfect wedding venue.
We produced a striking panoramic shot of the yacht haven taken from the pontoon to place the venue by the water and in the heart of Cowes.
TRACKER Car Theft Lottery Advertising Campaign
TRACKER Car Theft Lottery Advertising Campaign
You never know if your car's going to be stolen, it literally is luck of the draw!
That was the basis of this National advertising campaign. Using shocking statistics to highlight the scale of the car theft issue in the UK, we designed the creative treatment as a pastiche of the National Lottery style of advertising, because it could be you who has you car stolen next.
Each advert appeared in National press and as washroom posters in motorway service stations across the country.
Call Credit Advertising Campaign
Call Credit Advertising Campaign
Call Credit are experts in UK and international consumer information management and direct marketing. This series of double page advertisments were targeted at SME's to highlight the Call Credit product offering and to build brand awareness.
Steve Porter Transport Group Press Advert
Steve Porter Transport Group Press advert
We Deliver
As part of their re-brand and to highlight that Steve Porter were now working in Partnership with Red Funnel Freight, we produced this simple but eye catching advert to appear in local press, using the headline 'we deliver' to portray a message of efficiency and confidence.