Liz Earle Christmas packaging design

Christmas is a time for family and to symbolise family we produced a totally unique tartan design for Liz Earle, for both the women’s and men’s ranges. Tartan is traditionally used to identify your clan or family so it seemed very fitting to create a bespoke pattern of our own. We took our colour scheme from the colours of the Liz Earle range. Each box, carrying the signature blue livery, is lavishly lined in the tartan and then all wrapped up in a bespoke tartan ribbon. Each box also had it’s own tartan gift tag to finish it off.

There were sevaral shapes and sizes of box required to house anything from a single product, right up to a full hamper of products. There was also a simpler treatment required for John Lewis that didn’t have real ribbon, so instead the ribbon was printed and embossed onto the packs.