When Engenius approached us to look at their brand design they had no real brand identity. Engenius are experts in renewable energy, specialising in Solar PV and assisting technologies. Demand for their knowledge and the products they offer is understandably high and they wanted to boost their presence within the renewables industry.

The Engenius brandmark takes a lowercase ‘e’ and turns it anti-clockwise by 90 degrees. The ‘e’ then takes on the form of a power/standby symbol. But more than that, the anti-clockwise turn is symbolic of turning something down, such as a thermostat. In doing so it suggests reducing the power used and therefore lightening your carbon footprint.