BEE (Boat Electrics & Electronics) logo design

BEE (Boat Electrics & Electronics) are specialists in the design, supply and installation of complete marine electric packages for communication, bridge and navigation systems.

Their customer base was primarily work boat fleets, but they had identified a growth within the superyacht industry. Their old logo was a cartoon of a bee and looked very dated and not premium enough for this emerging market. We developed a sophisticated logo design that would be bold enough to stand out but have a premium aesthetic.

We incorporated subtle details within the stationery design, by picking out the bee brandmark in gold foil and the honeycomb pattern in a spot UV to give that luxury finishing touch.